Strategy begins with understanding how decisions are made.
It’s not about you. It’s about how you fit the class an MBA admissions committee is building. Barbara Coward helps candidates understand how cohorts are assembled— and build authentic narratives to position themselves as a clear, strategic fit.
As featured in:
BARBARA'S NEW BOOK
It's Not About You
Applying to elite MBA programs is not just about your GPA, test scores, and resume. It's about understanding the bigger picture.
In It's Not About You, MBA admissions expert Barbara Coward reveals the hidden dynamics that truly shape admissions decisions at the world's top business schools.
You'll learn:
Why two similar candidates can receive very different outcomes
How timing and market forces influence decisions
How to position yourself strategically no matter your background
Skip the generic advice from essay editors. Applying to a top business school isn’t a writing contest.
It’s a strategic positioning competition that takes place in the minds of a few decision makers.
Barbara can help you get their attention, communicate your best authentic self, and quickly explain what the cohort will be missing if you’re not part of it.
Barbara Coward is partstory detective, partstrategist with an insider perspective of the admissions decision making process.
Before founding MBA 360° Admissions she worked in MBA admissions offices on two continents, recruited MBA candidates and built marketing programs for schools, and advised MBA hopefuls.
Armed with this 360-degree perspective, Barbara helps candidates understand how they likely will be perceived by admissions committees and how to take control of that narrative.
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